TD SYNNEX has announced the next evolution of its global Destination AI program designed to modernize partners' go-to-market strategies and capitalize on the growing demand for AI-enabled solutions.

As AI matures, the market is increasingly focusing on integrated, AI-enabled technologies across security, networking, storage, cloud and more. This evolution requires a holistic approach to AI go-to-market strategies, emphasizing the importance of AI-ready infrastructure, hardware and other high-growth technologies. To navigate this shift, TD SYNNEX has strategically enhanced its global Destination AI framework to better support partners' AI strategies.

"The global AI landscape has changed dramatically since the launch of Destination AI, unlocking new opportunities for growth and business transformation," said Mark Martin, global vice president of data & AI and vendor transformation, TD SYNNEX. "This next era of Destination AI is designed to streamline partners' connection with our AI vendor ecosystem and develop the specialized skills and technical expertise needed to win in a rapidly evolving market. Our regional teams have been instrumental in modernizing the program, collaborating to ensure that partners around the world can leverage these advancements to stay ahead in the AI market."

A key component of the updated framework is the Destination AI Solution Grid, a visual tool that connects partners with areas of AI opportunity aligned to their current capabilities and strategic goals. The new methodology coordinates with Destination AI's partner AI profiling, which identifies partners as Aware, Ready or Expert in AI. It then maps AI-native and AI-enabled solutions from leading vendors and technology verticals onto a grid that reflects both the technical complexity of the solution and the sophistication of the sales play required.

"Partners know they need to invest in AI but identifying where to start and how to scale isn't easy in the ever-changing market," said Ed Morales, North America vice president of AI and digital transformation strategy, TD SYNNEX. "By leveraging our deep industry expertise and close relationships with leading AI vendors, we've evolved Destination AI to meet the customized needs of our partners and simplify their AI go-to-market journeys. Our North America team has launched the Solution Grid, which now serves as a key pillar of this effort by providing a way for partners to visualize their AI journey, match opportunities to their strengths and scale their practice with confidence."

TD SYNNEX is also deepening its AI investments internally by prioritizing AI-focused training and upskilling for its co-workers, specifically through its Global Specialized Skills curriculum and newly launched class of internal Destination AI Champions who guide partners through their AI journey by serving as business outcome-oriented AI experts.

The enhancements to Destination AI were previewed to partners at the 2025 High-Growth Conference in Los Angeles, California, including the new Destination AI Partner Assessment Tool — a readiness evaluation exclusive to partners in North America that helps identify their current AI maturity and aligns them with appropriate solutions via the Solution Grid. The assessment provides a guided entry point into the AI market based on technical capability and sales readiness.

In other news, TD SYNNEX has announced the launch of a new Partner Loyalty program in North America, an initiative designed to boost and reward partner ecosystem engagement and incentivize sustained growth by connecting partners with specialized resources, sales support and skills-building opportunities. It is now available at no additional fee to eligible partners prioritizing growth and leveraging TD SYNNEX's Advanced Solutions portfolio, consisting of AI, modern infrastructure, security, cloud and analytics solutions, and will expand to other partner types later this year.

According to TD SYNNEX's Third Annual Direction of Technology report, more than half of partners identified expanding their technology and solution offerings as their top strategy for growth. The Partner Loyalty program uniquely positions partners to achieve this expansion through a tier-based model that provides them with tailored solutions and market insights based on their business size and portfolio, along with marketing, travel and learning incentives that advance their growth.

"Collaboration is the core of our business at TD SYNNEX, and we are constantly identifying creative ways to support our partners' business goals," said Jessica McDowell, senior vice president of North America marketing and digital customer success, TD SYNNEX. "We have a comprehensive collection of tools, services and solutions to support our partners, but we understand it can often be tough to know where to focus next. Through the Partner Loyalty program, we are not only rewarding partners for the great work they are already doing, but also incentivizing new activities that can help us achieve mutual business growth. This demonstrates how much we value their trust in our partnership and shows how we can truly win together."

A key component of the program is the Partner Loyalty digital platform — a hub designed to streamline the partner experience and strengthen long-term engagement. By integrating with partners' existing TD SYNNEX accounts, it delivers real-time incentive tracking and consolidated access to partners' most-used platforms, services and support teams.

Partners can earn additional benefits by adopting new technology segments and vendor lines, attending TD SYNNEX events and leveraging TD SYNNEX training services and financing programs. As the year progresses, the range of rewarded activities and associated incentives will expand. Current benefits include:

• Earning complimentary MDF
• StreamOne account credit that can be used to purchase new solutions or manage current subscriptions
• Employee training and certification opportunities to support continued learning and skills building
• Travel credit toward TD SYNNEX and industry events, along with exclusive event experiences
• Special interest rates or extended term options via TD SYNNEX Capital and Amplify

"We are the bridge between cutting-edge technology and real-world impact — and that impact starts with our partners," said Calhoun McKinney, vice president of North America go to market, TD SYNNEX. "Their success is our priority. We know their time is valuable and their options are many. When they choose TD SYNNEX, we make that choice count. Our Loyalty Program rewards partners who lead with innovation and drive meaningful change."

The Partner Loyalty program was unveiled to partners at the 2025 High-Growth Conference in Los Angeles. It was piloted with select Advanced Solutions partners who provided vital feedback on the program before rolling it out to the larger Advanced Solutions partner base.

"Navigating today's dynamic IT market requires agility, adaptability and a keen eye for what's next," said Theo Warffemius, DenPro Inc. and TD SYNNEX Partner. "TD SYNNEX has been instrumental in simplifying this complexity so we can stay focused on our customers and our growth strategy. The Partner Loyalty program is a natural extension of their support, making it easier for us to maximize our technology investments. We're excited to unlock even greater value for our customers through this new initiative."

For more information on the TD SYNNEX Partner Loyalty program, click here.