TD SYNNEX Corp. has named Sammy Kinlaw to lead its customer communities as senior vice president of sales communities, North America.

 In his new role, Kinlaw will oversee all three dedicated communities: Varnex, serving its small to medium-sized business (SMB) community; Tech Select, for its advanced solutions community; and Stellr, for its managed service provider (MSP) community.

 Bob Stegner, senior vice president of marketing, North America, said Kinlaw's deep understanding of the channel and extensive knowledge across a host of technologies and vendors makes him uniquely qualified to lead TD SYNNEX' member communities.

 "It's critical that each of these distinct communities continues serving its members," Stegner said. "In overseeing the work of all three organizations, Sammy can manage benefits with equity while allowing for unique offers where needed."

 Kinlaw said each of the communities has historically demonstrated growth at a premium to the market and is expected to continue doing so.

 "That legacy is important to sponsoring vendors and partner members," said Kinlaw, who is committed to driving excellence in events, communications, content and benefits for members, while seeking to modernize benefits, deepen and broaden support and elevate listening in areas like peer-to-peer exchange.

 "Since the merger of SYNNEX and Tech Data in September, we've been listening to our members and using historical data as a benchmark to examine every facet of our communities," said Kinlaw, who previously served as senior vice president of endpoint solutions for the Americas at Tech Data.

 "We've developed a deep understanding of where our communities sell, what verticals are growing and the technologies on which they are focused," Kinlaw said. "More importantly, we've gained a stronger understanding on how we can shape and deepen our benefits, certifications and training for our members, as well as expose them to new technologies to grow their businesses."

 TD SYNNEX plans to announce additional details to all community members and vendors in early December.