Supplies Network and DM Fulfillment Services, the print/imaging wholesale and e-commerce fulfillment divisions under Distribution Management (DM), will rebrand under the parent company name this year to better align with the evolution of the business and position it for future growth. This rebranding initiative is being rolled out in parallel with the company's 50th anniversary celebration.

Over the past decade, Distribution Management has been aggressive in diversifying its portfolio of products and services. Supplies Network expanded beyond print supplies to enter the hardware, equipment and bar-coding markets while also bolstering its managed print services with additional offerings. In 2012, the company launched DM Fulfillment Services and entered the third-party fulfillment space, utilizing its expertise in one-to-two-day drop-ship delivery to focus on e-commerce, omnichannel fulfillment services. This led to an expansion in wholesale business beyond the portfolio of imaging-related products managed by Supplies Network.

"Our industry is changing rapidly and we must be proactive in positioning our company for future success," said Sean Fleming, CEO, DM. "The names Supplies Network and DM Fulfillment Services, while leaders in their respective industries, do not convey the breadth of products and solutions we provide. Unifying under one brand allows us to fully capture the strength we have as one team with one goal. This strategy is based on a broader definition for our company and serves as a launching pad for the new markets we choose to enter."

"While the rebranding signals an expansion in our business model, we are still the same great company and group of people our clients have chosen to partner with over the past 50 years," said Greg Welchans, president and CMO, DM. "Our passion for taking care of our clients and their customers remains strong and we will continue to serve them under the DM name."

To prepare for future growth, DM dramatically increased its distribution capabilities by doubling its national warehouse footprint and implementing leading-edge technologies, automations and robotics. DM intends to stay progressive in its mission to be the preferred partner for distribution and fulfillment services.