ELATEC Inc. has announced the appointment of Sarah Bowling as the vice president of business development and marketing. She will play a pivotal role in driving the company's growth strategy by aggressively expanding its customer base in the Americas.

As ELATEC focuses on adding new customers to sustain its growth trajectory, Bowling's primary objective will be to collaborate with the territory sales team. She will assist in target account identification, develop customer-specific engagement plans and guide the team through initial opportunity engagements. Bowling will leverage her extensive experience in direct key account sales, marketing and business development in physical access security, mobile credentials and cloud-based video surveillance markets.

With an impressive career spanning senior management and vice president-level roles at companies such as Tyco Security, WaveLynx, Eagle Eye Networks, Zerv and SAFR, she brings a wealth of experience to ELATEC. Bowling's expertise includes building enterprise client bases, creating custom pricing packages and developing solutions for clients across various verticals. Notably, she has demonstrated a keen ability to improve market reach and exposure through effective marketing management.

"Please join me in welcoming Sarah to the ELATEC team," said Paul Massey, CEO, ELATEC Inc. "We are excited to have someone of Sarah's caliber leading our business development and marketing efforts. Her extensive experience and impressive network will undoubtedly drive ELATEC's continued success."

Bowling currently divides her time between Los Angeles, California, and Vancouver, Canada, and will report directly to Massey.