BTA member Prosource, headquartered in Blue Ash, Ohio, has announced that its managed services division, Prosource Technologies, is rebranding to Vitis Technologies. Vitis offers managed IT and cybersecurity solutions that protect, power and connect organizations.

"We have always prioritized anticipating what's ahead so our clients are prepared and that's been a key differentiator for us in the market," said Ben Russert, CEO, Prosource. "We practice what we preach, so we've been investing in the ever-evolving technology space to prepare our business for what's next, too. Launching Vitis Technologies is the necessary next step as we expand and enhance our ability to help clients operate more efficiently, effectively and securely."

The name, Vitis, has a Latin origin meaning "grapevine" and represents the way an IT network integrates every element of a company's ecosystem.

"Since the inception of our managed IT services division in 2013, Prosource Technologies has successfully grown into one of the leading managed services providers (MSP) in the region," said Jeff Loeb, president, Vitis Technologies. "The strategic decision to rebrand as Vitis Technologies signifies our commitment to advancing our established Prosource brand reputation in office equipment, while simultaneously establishing a new identity known for delivering best-in-class managed IT services. This transformation reflects our dedication to maintaining excellence and innovation across both brands."

Prosource has also relocated the Vitis Technologies division from offices in West Chester, Ohio, into the newly renovated Design Center building in Blue Ash (visible from I-71). It intentionally chose to bring 75 highly skilled team members to this Blue Ash location to be more centrally located in greater Cincinnati. They're just down the road from Prosource's headquarters, where a large number of the company's 250 employees also work in the city they've called home for 35 years.

As a Prosource company, Vitis Technologies shares Prosource's values of delivering a stellar customer experience and working in partnership with clients. To encourage in-person collaboration among team members and with clients, the new headquarters has been designed to serve as a technology hub — offering a tech-enabled space to be used by team members, clients, partners and the community. Cincinnati's tech industry continues to grow and the Vitis tech hub offers new opportunities for collective innovation.

"As we set out to create a space that would reflect our unique culture, we took into account several factors that would enhance collaboration and innovation not only across our teams, but also with our clients," said Benny Russert, director of technology alignment, Vitis Technologies. "We designed the facility to promote foot traffic across team members and working groups that wouldn't typically engage on a day-to-day basis. We also engaged various local partners to make the space a great place to work, capturing the energy that a tech company like ours harnesses to drive a great culture and attract the best talent."

This move is the next step in Prosource's strategic growth and commitment to client service amid a rapidly changing technology landscape. In January 2023, Prosource acquired Prospera Solutions Group, a managed IT services provider located in Fort Wright, Kentucky. This acquisition — one of two by Prosource last year — expanded Prosource's physical footprint, adding a northern Kentucky office, and increased the Vitis Technologies division's capacity and capabilities to help clients leverage technology for strategic advantage.

The new technology-focused headquarters further solidifies Vitis Technologies' position as a leading MSP and trusted IT partner in the greater Cincinnati and northern Kentucky region.