NEXERA has released the NEXERA Sales Atlas tool. This latest addition to the NEXERA SaaS platform offers a range of powerful features designed to enhance the effectiveness of sales territory management, market share analysis, and targeted sales efforts.

"NEXERA has always been the leader in providing office equipment dealers and OEMs the data that drives decisions for service, parts and accurately shows costs with World Stats," said Sarah Henderson, regional director, NEXERA. "NEXERA Sales Atlas is the next step in offering analytics supported by Market Stats to measure market penetration and sales territory demand for sales and executive leadership within office equipment dealers and OEMs."

This first in industry release leverages the power of NEXERA data with leading mapping visualization for sales executives and business owners to demonstrate:

Market Share Analysis

NEXERA Sales Atlas provides an automated solution for estimating market share at multiple levels, including dealer, branch (work area), territory and ZIP code. With daily updates, this feature ensures that a dealer's market share insights are always current, allowing an organization to track changes over time. Market share insights are crucial for both dealers and OEMs in making informed business decisions.

Sales Territory Management

NEXERA Sales Atlas is a robust tool for managing sales territories. It enables users to import and modify existing territories or create new ones from scratch. The platform offers rich analytics at every organizational level — dealer, branch, territory and ZIP code — providing deep insights that drive strategic decisions in territory management. Additionally, NEXERA Sales Atlas supports the export of ZIP code assignments from territories.

Market Demographics & Targeted Sales

NEXERA Sales Atlas delivers detailed demographic data across all organizational levels, from the dealer to the ZIP code. This data highlights where the highest sales potential exists, allowing for the creation of highly targeted sales campaigns. By focusing on specific locations and business types with the highest potential, Sales Atlas helps maximize sales efforts.

Dealers will have the ability to customize settings within NEXERA Sales Atlas to help with planning of sales regions, provide comparative analysis, aid in decision making for marketing and even in new sales talent recruitment.

Current NEXERA subscribers can add NEXERA Sales Atlas to their subscription at no cost by contacting the NEXERA Analyst team and requesting activation. To book a demonstration of NEXERA Sales Atlas, click here.