Nexera has announced its upcoming anticipated solution, Sales Atlas — a powerful platform designed to elevate the effectiveness of sales teams by providing robust tools for territory management, market share analysis and targeted sales efforts.

What sets Sales Atlas apart is its innovative combination of a newly developed Nexera Sales Demand Model and your dealership's ERP for unprecedented market penetration analysis. This dynamic pairing gives dealers a comprehensive view of current performance while identifying potential opportunities based on real-time market conditions and forecasted demand. With these insights, dealers can fine-tune their strategies to maximize their sales potential.

Sales Atlas provides actionable insights across three core areas:

1. Market Share Analysis: With Sales Atlas, dealers have access to automated market share estimations at various organizational levels — dealer, branch, territory and even down to the ZIP code level. These estimations are updated daily, ensuring you always have the most up-to-date view of your market position. The ability to track market share trends over time helps dealers make informed decisions about sales strategies, resource allocation and areas for growth.
2. Sales Territory Management: Managing and optimizing sales territories has never been easier. Sales Atlas allows dealers to import, modify and create new territories with ease. The platform’s advanced analytics provide rich insights into sales demand at every level — whether it is at the dealer, branch or territory. Dealers can make better strategic decisions to ensure optimal coverage while also having the ability to export ZIP code assignments, making territory management flexible and efficient.
3. Market Demographics & Targeted Sales: Sales Atlas delivers detailed demographic data across all levels, down to specific ZIP codes. This helps dealers identify where the greatest sales potential lies, enabling them to focus their efforts on the highest-value areas and customer segments. By leveraging these insights, dealers can create highly targeted and impactful sales campaigns, concentrating resources in areas that will yield the most significant return on investment.

Sales Atlas is a game-changer for dealers who want to optimize their sales strategies with real-time insights, make data-driven decisions and unlock new growth opportunities. Nexera is confident that Sales Atlas will transform the way dealers approach sales territory management and market analysis, giving them the competitive edge needed to thrive in today's dynamic marketplace.