Skip to content

Konica Minolta Wins Two Marketing Awards

Konica Minolta Wins Two Marketing Awards

Konica Minolta Business Solutions U.S.A. Inc. has announced it has been named a winner in Ragan's Video, Visual and Virtual Awards in the Visual Design and B2B Video categories. The projects recognized include branding at the company's Client Engagement Center (CEC) and a trends video related to the Intelligent Connected Workplace.

Ragan's Video, Visual & Virtual Awards celebrate the video, visual design and virtual events that connect with audiences no matter where they were. These visuals and digital gatherings played a key role in communications success for organizations and clients. Konica Minolta was chosen from a wide pool of entries to receive recognition for its work in these two categories:

Visual Design

Konica Minolta made a building into branding. By emphasizing design at its CEC, the company provides a stunning experience for visitors, immersing them in the brand's bold colors and showcasing its printing capabilities. The CEC regularly plays host to customers, dealers, press and other VIP visitors. Its 18,000 square feet offered a blank canvas to which designers added bright murals and signage in the lobby that set the stage for the rest of the experience. Giant video screens offer an opportunity to show branded videos and graphics that highlight key products, while also allowing for customization based on the individual visitor.

"As we neared the opening of the CEC at our U.S. headquarters, we realized this was a prime opportunity to define ourselves to both employees and guests," said Ted Brolsma, senior manager, Creative Services. "We are so thrilled with the results and even more so to be recognized with such a prestigious award."

B2B Video

In its award-winning video entitled "The Intelligent Connected Workplace in 2022 & Beyond: Key Trends," Konica Minolta explores the changing world of work in the 2020s. With this landscape changing almost daily as technology moves from a supporting role to center stage, drastically affecting areas like productivity, collaboration, connection and customer engagement, the company saw an opportunity to gather some of its experts from around the globe to explore the trends and influences redefining the future of work. The result was a short video looking at the changes — and opportunities — for businesses in 2022.

"As the end of 2021 came around, our global DX branding team recognized that so many small businesses were struggling to keep up with the accelerated need for transformation," said Becca Cross, senior marcoms manager, Konica Minolta. "This video was created to provide them with much-needed guidance on the intelligent platforms driving this change. It is amazing to have the team's efforts recognized and see ourselves named among some really outstanding creative from other companies, while at the same time make a direct impact to viewers by questioning the way we work, where we work and who we work for."

"Congratulations to Konica Minolta for setting themselves apart in an outstanding field of entrants," said Brendan Gannon, senior marketing manager for awards programs, Ragan Communications. "Their work was exceptional, and displayed their innovative strategies for achieving success. We look forward to your continued achievements."

In other news, Konica Minolta has announced MSSP Alert has named the company to its Top 250 MSSPs list for 2022. The list and research identify and honor the top managed security service providers (MSSPs) worldwide. The rankings are based on MSSP Alert's 2022 readership survey combined with the site's editorial coverage of MSSP, MDR and MSP security providers. The sixth-annual list and research track the MSSP market's ongoing growth and evolution.

"We have seen so many MSSPs enter the market in recent years, which makes this accolade that much more significant," said Todd Croteau, president of global information technology services, Konica Minolta. "Our strategy to merge the managed IT services of our U.S.-based All Covered and Canadian IT Weapons business is allowing us to better leverage resources and ultimately improve the service we provide to our clients so they can reach their full potential for digital transformation."

Through its IT services divisions, All Covered and IT Weapons, Konica Minolta helps businesses achieve their goals through better management of information and more effective collaboration. Firm proponents of security measures that are not about resolving a single incident or as a set-it-and-forget-it program, the company provides a holistic approach to security.

"MSSP Alert congratulates Konica Minolta on this year's honor," said Joe Panettieri, editorial director, MSSP Alert. "The MSSP Alert readership and Top 250 honorees continue to outpace the cybersecurity market worldwide."

Highlights from the associated MSSP Alert research for 2022 include:

  • MSSP Revenue Growth and Financial Performance: MSSP honorees, on average, expect to generate $24 million in revenue for 2022, up 26% from 2021. The growth rate is roughly double the market average.
  • Geography: Honorees are headquartered in 30 different countries.
  • Profits: 90% of MSSPs surveyed expect to be profitable for fiscal year 2022, a five-point improvement from 2021.
  • Security Operations Centers: 69% have in-house SOCs, 19% are hybrid, 8% completely outsource their SOCs, and 4% are reevaluating their SOC strategies.
  • Cyberattack Trends: The most frequent attacks targeting MSSP customers in 2022 include phishing (97%), vulnerability exploits (93%) and ransomware (91%).
  • Cybersecurity Solutions: In a continued sign of market fragmentation, MSSP survey participants mentioned 140 different hardware, software, cloud, distribution and services vendors that assist their cybersecurity efforts.
  • Key Managed Security Services Offered: MSSPs and MSPs increasingly seek out partners to deliver MDR (managed detection and response), XDR (eXtended Detection and Response), incident response and other key services.

The 2022 Top 250 MSSPs list and research can be found online.

Powered By GrowthZone