The latest professional-level printing solution to join Epson's SureColor photographic printer series is now available. Designed to produce the finest exhibition quality prints, the new desktop SureColor photographic printer integrates Epson technology to create prints as the artist intended. Incorporating technological breakthroughs, expanded color gamut capabilities and enhanced reliability, it meets the demanding needs of professional and production photographic markets.

"In today's competitive landscape where artists strive to gain recognition for their work, it's crucial that photographic printers excel in faithfully capturing the artist's vision without compromise," said Marc Aguilera, product manager, Epson America Inc. "Our newest SureColor photographic printer seamlessly incorporates technology derived from Epson's acclaimed wide-format printers into a desktop solution. The integration makes cutting-edge technology more accessible to photographers and creative artists, empowering them to bring their visions to life with unparalleled clarity and detail."

Purpose-built to meet the demanding needs of the serious photographer, the new desktop SureColor photographic printer features a refined design and extended color gamut to consistently deliver high-quality, sellable prints. Touting industry-leading print permanence, it produces prints that last up to 200 years in color and 400 years in black and white. To support a variety of media, the new desktop photographic printer includes built-in roll support, an autocutter and a high-capacity cassette designed to accommodate up to 100 cut sheets from 8.5-by-11 inches to 17-by-22 inches.

To further support today's creative workflows that leverage both Epson and third-party media, the new SureColor photographic printer features Epson Media Installer, a software application designed to help control printer mechanical parameters for successful printing with a variety of media, including thick fine art papers. More details on using Epson Media Installer are available as part of the online Epson Print Academy content and tutorials along with testimonials about the new SureColor printer.

The SureColor P5370 combines an advanced 10-channel MicroPiezo AMC printhead with Epson Precision Dot screening technology to produce prints with smooth tonal renditions and exquisite details. Featuring the 10-color UltraChrome PRO10 ink set with Violet ink, it offers an extensive range of blue hues and touts dedicated channels for Photo and Matte Black inks, helping to save time and reduce ink waste. The printer's built-in Carbon Black Mode increases Dmax and allows for rich blacks and contrast on glossy paper. Offering flexibility, reliability and increased productivity, the SureColor P5370 empowers photographers to produce exhibition-quality prints.

The SureColor P5370 is now available through Epson Authorized Professional Imaging Resellers at an MSRP of $2,095. The printer is designed for use exclusively with Epson ink.