Cranel Inc. has announced a new partnership with Reftab, a cloud-based asset management software company.

Effective immediately, Cranel will provide Reftab's Asset Management solution to its network of more than 1,000 office technology dealers and value-added resellers. The partnership between the two organizations complements Cranel's valued service model, enabling the channel to further improve support of the life-cycle management of its technology assets.

"When I started at Cranel, my focus was on how Cranel can provide the best support for our customers with contract management, preventative maintenance and top-tier customer support, ensuring both our partners and their end customers were maximizing the life-cycle management of their Cranel-supplied equipment," said Craig Wallace, president, Cranel. "Adding the Reftab solution to the Cranel portfolio allows visibility into the life-cycle management of all of the equipment at the end-user site, allowing customers to maximize profitability and improve user satisfaction."

Reftab Asset Management is a cloud-based asset management platform with fully customizable asset tracking. Not only does Reftab handle company assets, but also helps with user equipment management and maintenance, providing automation tools and alerts for IT and empowering users access to a self-service portal to request items they need.

"We are excited to be partnering with Cranel," said Michael Caslowitz, co-founder, Reftab. "Cranel's emphasis on service and support fit perfectly with Reftab's and we look forward to providing added value to Cranel's existing partners. With trends like the hybrid workforce taking assets outside the corporate environment, IT struggles with tracking their assets. Reftab's platform provides a single pane of glass for customers to better understand and manage their assets."