ConnectWise has announced the launch of the revamped ConnectWise Marketplace, making it easier to learn about and access a wide range of solutions developed by certified and open integrators across all phases of the MSP business life cycle.

With the new unified interface, MSPs can now seamlessly navigate the ConnectWise Marketplace via marketplace.connectwise.com. The visually enhanced and standardized design, in line with the new connectwise.com, offers a more fluid and intuitive user experience.

The ConnectWise Marketplace exemplifies an open ecosystem that provides flexibility, seamless integration, scalability, collaboration and a partner-centric approach for MSPs worldwide. Here are some key aspects of the ConnectWise ecosystem:  

ConnectWise is committed to an open ecosystem. At the core of ConnectWise's values is the support for an open ecosystem that empowers MSPs with the power of choice, fostering innovation and competition within the industry. The ecosystem boasts open APIs with a catalog marketplace that includes integrations from more than 400 vendors, including ConnectWise Invent-certified integrations, that are security reviewed and approved by ConnectWise.

Adopting the platform approach with ConnectWise Asio. The Asio platform is the only modern, scalable and secure cloud-based platform purpose-built for MSPs in the industry. ConnectWise's commitment to innovation and its MSP community is evident in its latest developments. The enhanced marketplace and the revolutionary Asio platform are set to transform the way MSPs and third-party integrators operate, providing the community with the right tools and flexibility needed to succeed in a rapidly evolving industry.

A unified marketplace experience. The ConnectWise Marketplace has long been a hub for MSPs to find a wide range of trusted solutions. With the introduction of the new marketplace website, users will enjoy a more fluid and intuitive experience, featuring new and trending products, as well as verified reviews.

Looking toward the future, ConnectWise has exciting plans to further enhance the integration experience by fully leveraging the ConnectWise Asio platform. The extensibility functionality of Asio supports and encourages third-party vendor inclusion by sharing one data layer between ConnectWise products and third-party apps. It unlocks cross-platform AI capabilities, hyperautomation and insights that are impossible when patching together numerous point solutions.

"We are thrilled to introduce the enhanced unified experience for ConnectWise Marketplace," said Chris Timms, senior vice president and general manager of ecosystems, ConnectWise. "Our goal is to empower MSPs worldwide by providing them with access to certified and integrated solutions that drive their businesses forward. With this significant update to the marketplace and the open ecosystem, we are confident that MSPs will find even greater value in their partnership journey with ConnectWise."

In other news, ConnectWise's IT Nation has announced the top three finalists for its annual PitchIT competition. Three trailblazers in the IT services space — PC Powersave, Senteon Cybersecurity and SeedPod Cyber — were selected following a 16-week program of comprehensive business development training, mentorship coaching and co-marketing efforts with IT Nation.

"PitchIT is a core program of the IT Nation with the education, mentoring and coaching that the vendors get is immeasurable in their quest to provide the MSP and TSP ecosystem with innovative solutions," said Alan Komet, chief customer officer, ConnectWise. "The broader MSP and TSP community get introduced to vendors that these groups may not have seen in a market sometimes dominated by the larger suppliers. Now in its seventh season, we can see that the PitchIT alumni from the past years are having a major impact on the MSP partners and their SMB customers."

Nearly 100 companies globally have participated in the PitchIT competitions since the program's inception in 2018 with this year's group featuring 26 emerging technology innovators in the MSP and IT services space. During the competition, leading experts from the MSP sector stepped in as cameo coaches, providing valuable insights and feedback to the participating companies. The judges evaluated each solution on its innovation, value proposition, go-to-market strategy, industry impact and potential for success, ultimately selecting the finalists.

"This is my third year running the program, and I’m thrilled to see the diversity in solutions being offered, validating the importance of stack alignment and demonstrating these vendors' full engagement with the MSP community at every level," said Sean Lardo, ConnectWise evangelist. "The growth and commitment I've witnessed from the contestants this year was incredible. The three finalists truly brought their A-game in every aspect of the program from presenting their solutions and embracing workshops, to understanding and addressing user needs."

Daniel Ellis, founder of PC Powersave, Zach Kromkowski, chief customer officer of Senteon Cybersecurity, and Doug Kreitzberg, founder and CEO of Seedpod Cyber, will each be paired with a coach and pitch their solutions live at one of the industry’s largest MSP and TSP events, IT Nation Connect, held Nov. 6-8, 2024, at the Rosen Shingle Creek in Orlando, Florida. The winners will receive $100,000 in prize money, with judges determining which vendor will be awarded the $70,000 grand prize and who will earn $30,000 as the runner-up. In addition, the three finalists each win a free booth in the IT Nation Connect Solutions Pavilion while receiving invaluable support through one-on-one coaching from former PitchIT champions.

The PitchIT Accelerator Program, launched in 2018, allows ConnectWise to invest in future visionaries within the technology services industry. Selected solutions are exhibited at ConnectWise's premier event, in addition to being highlighted within the broader community. The ongoing support from past finalists highlights the profound and lasting impact this program has had on MSPs and TSPs. Past winners such as Brian Doyle, CEO and co-founder of vCIO Toolbox and finalist of PitchIT 2023, have since advanced their profession to become industry thought leaders, esteemed consulting service partners, and influential figures within the technology and IT service provider sectors.

"The PitchIT program was great for vCIOToolbox," said Brian Doyle, CEO and co-founder, vCIO Toolbox. "It helped us drive more brand awareness and visibility and hone in on the clarity of our product messaging. The program resources and coaching helped us beyond the pitch with training that supported gaps in our go-to-market strategy. Making the finals was a huge boost going into IT Nation Connect and brought us visibility and credibility, accelerating our growth in 2024."