Clover Imaging Group has redesigned its ink and toner cartridge packaging to tangibly reflect the company's commitment to environmental sustainability.
"As more and more businesses and consumers seek out environmentally friendly products like remanufactured printer cartridges, we wanted our packaging to showcase that integral component of our value proposition," said Eric Martin, president, Clover Imaging Group. "When you choose a remanufactured printer cartridge over a single-use plastic cartridge, you are making a conscious decision to keep waste out of landfills and conserve natural resources while maintaining OEM-comparable quality."
Clover Imaging has spent the past year zeroing in on the new look.
"We worked with a number of focus groups to explore what is most important to our partners and their customers," said Keli Posch, director of marketing, Clover Imaging Group. "We concluded that the continuing health of our environment is not only critical to the sustainability of our planet, but also to the economies we serve. That understanding very much guided our design efforts."
The new packaging design not only epitomizes Clover Imaging's environmental commitment, but also features a seal celebrating Clover Imaging's 25 years in business. In an industry that has experienced massive change and consolidation over the last two and a half decades, Clover's longevity is testament its unwavering commitment to its partners.
In its first 25 years in business, not only has Clover become the largest remanufacturer in the world, but it has diverted more than 350 million pounds of waste from overburdened landfills and planted more than 700,000 trees in at-risk forests around the world.
Clover Imaging's new packaging will begin shipping at the end of December 2021.