The 20 has announced that CRN has recognized Ciera Cole, chief experience officer (CXO), and Crystal Conkle, chief marketing officer (CMO), on the 2025 Women of the Channel Power 80 Solution Provider list. This honor highlights an elite subset of influential solution provider leaders chosen from the CRN 2025 Women of the Channel list.

This annual CRN list celebrates women from vendors, distributors, solution providers and other channel-focused organizations who make a positive difference in the IT ecosystem. The CRN 2025 Women of the Channel honorees are innovative and strategic leaders committed to supporting the success of their partners and customers.

The annual Power 80 Solution Provider list honors the most influential women in leadership at some of the country's most prominent IT integrators, managed service providers, value-added resellers and consultants for their channel advocacy and dedication to helping their customers and technology partners thrive.

Cole serves as CXO at The 20. In her role, she spearheads The 20's efforts to provide its MSP members with one unified experience, securing retention, growth and satisfaction. Cole studied business at Baylor University and later received her MBA from Southern Methodist University while working full-time at The 20.  

Conkle is a proven marketing leader with nearly two decades of experience in B2B marketing, demand generation, marketing communications, lead nurturing, content strategy and multichannel marketing for the IT industry. In her current role as CMO, Conkle draws on her marketing expertise and entrepreneurial experience to translate business objectives into marketing strategies, facilitating growth and scale for both The 20 and its MSP member network. She holds a bachelor's degree, MBA and MA from the University of Texas at Dallas.  

"It's an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel," said Jennifer Follett, vice president, U.S. content and executive editor, CRN at The Channel Company. "Each woman spotlighted on this list has shown exceptional dedication to building creative strategies that propel transformation, growth, and success for their organizations and the entire IT channel. We are pleased to spotlight their important contributions and look forward to their future success."

"It is with great pride that I congratulate Crystal Conkle and Ciera Cole on this distinguished recognition from CRN," said Tim Conkle, CEO, The 20. "Being named to the Women of the Channel Power 80 list reflects their exceptional leadership, strategic vision, and meaningful contributions to both our organization and the broader IT channel. Their continued excellence sets a high standard and reinforces The 20's commitment to driving innovation and progress in our industry."