TD SYNNEX has announced it has earned the Amazon Relational Database Service (RDS) Services Delivery Specialization, making it the first global solutions aggregator to achieve this designation. This designation recognizes TD SYNNEX's ability to manage complex tasks associated with Amazon RDS, enabling TD SYNNEX to better support partners through implementation, migration and integration.

According to TD SYNNEX's recently released Direction of Technology Report, 58% of partners anticipate sales of managed services will increase in the next three years. Additionally, according to Amazon, the market demand for managed database services like RDS is projected to grow by 25% annually, positioning RDS as a critical growth driver in the AWS ecosystem. RDS serves as a gateway for cross-selling other AWS services, with more than 60% of RDS customers also adopting additional AWS solutions.

The Amazon RDS Services Delivery Specialization, part of the AWS Service Delivery Program (SDP), certifies partners with deep technical expertise and proven experience in delivering Amazon RDS services. This designation recognizes TD SYNNEX's ability to manage database monitoring, security and performance optimization across multiple database engines such as Aurora, PostgreSQL, MySQL, MariaDB, Oracle and SQL Server. TD SYNNEX's achievement of the Amazon RDS Services Delivery Specialization provides partners with access to a trusted team capable of handling streamlined implementation, efficient migration and seamless integration of compatible tools for Amazon RDS environments.

"As partners increasingly turn to outsourcing for critical business functions, TD SYNNEX facilitates seamless collaboration with key vendors like AWS to driving enhanced efficiency and market agility," said Jan de Kok, global AWS lead, TD SYNNEX. "Achieving Amazon RDS Service Delivery Partner Status demonstrates our commitment to delivering best-in-class advanced cloud solutions that help our partners accelerate growth and efficiency. This accomplishment reaffirms our position as a strategic partner for partners seeking to leverage Amazon RDS to optimize their IT environments. We are incredibly proud to be the first global distributor to earn this distinction and we remain committed to helping our partners succeed in an increasingly complex cloud landscape."

TD SYNNEX is a recognized leader in the AWS ecosystem, holding multiple specializations, competencies and program designations, including Migration and Modernization, Education and Government Consulting, Cloud Operations Software and Amazon EC2 for Windows Server Delivery. TD SYNNEX also supports AWS through its global cloud platform, StreamOne, providing AWS partners with end-to-end management to optimize their AWS consumption business. By earning the specialization, TD SYNNEX expands its AWS expertise to better enable partners to unlock new business opportunities and grow their cloud practice.

In other news, As part of its Power Up road show in Mexico City, TD SYNNEX presented its third annual Direction of Technology report focusing on the Latin America and Caribbean region, which reveals that as the technology landscape evolves, Companies plan to invest in a robust technology infrastructure, leverage high-growth technologies, and work closely with skilled and trusted partners.

A global report was published earlier this month that is based on a survey of more than 1,000 technology distributors, system integrators, service providers and managed service providers from more than 60 countries globally. Approximately 200 of the responses came from Latin American countries, and this new report highlights the unique findings from businesses in the region

"This year's Direction of Technology Report assesses not only the performance and prospects of current business models, but also our partners' expectations for 2024 and beyond," said Otavio Lazarini, president of Latin America and Caribbean, TD SYNNEX. "By amplifying their voices, we can better align our strategies and empower them for sustained success in a rapidly changing landscape. This comprehensive analysis reflects our commitment to fostering strong relationships and adapting to dynamic market needs."

The report highlights five key trends in the region, which were fundamental in the IT market in 2024:

1. Partners in Latin America are very optimistic about revenue growth in 2024, with nearly half forecasting double-digit growth, roughly the same as in 2023. Of all the major regions in the world, Latin American partners are the most optimistic about growth in 2024.
2. Security, storage, networking, servers and hybrid cloud are the best-selling products: Security is the most important thing for revenue generation, but infrastructure is also key for many, led by the network. Unlike other geographies, AI/GenAI remains less important, according to the majority of Latino partners surveyed.
3. Security will be the most common choice in the next two years, but AI/GenAI will also become important: GenAI will be the second most offered technology solution by Latin American partners in the next 24 months. Hybrid cloud, servers and networking will also be important to many partners at this time.
4. Channel models are slowly transforming, and hardware and software sales remain the most important: The average share of managed and professional services is slowly increasing, but most partners are highly dependent on the product. However, within three years, the vast majority expect the share of professional and managed services to increase.
5. AI adoption in Latin America unites innovation and integration: Its application in business is advancing rapidly in Latin America despite the fact that the sale of AI as a standalone product is not very significant: 56% of respondents did not report having made deals involving AI or GenAI in the last year and more than a third indicated that AI constituted less than 20% of their transactions. In the next two years, the partners anticipate a significant increase in the sale of AI-related products and solutions.

"At TD SYNNEX we have the necessary tools to support our partners to focus on the growth and optimization of their business, according to the results presented in this study," said Marcos Murata, vice president of vendor management and business strategy, TD SYNNEX Latin America and the Caribbean. "Our Destination AI program is designed to empower our business partners to lead the right conversations with their end customers, while also providing them with effective AI solutions that meet their business needs; and with TD SYNNEX Capital, we aim to provide the financial support our partners need to thrive in today's competitive marketplace."

To download the new report from Direction of Technology, please visit: http://ms.spr.ly/LACDoTENG