SurgeX has announced the appointment of Morgan Alley to the SurgeX sales team as regional manager, Central/Mountain. He assumes responsibility for SurgeX sales in the following territories: Wyoming, Colorado, North Dakota, Minnesota, Wisconsin, South Dakota, Nebraska, Iowa, Illinois, Kansas, Montana, Oklahoma, Arkansas, Texas and Louisiana.

"Morgan's unique ability to form deep, everlasting relationships wherever he goes will make him an invaluable asset to the sales team and the territories he will now serve," said Steve Trunkett, director of global sales, SurgeX. "His passion for the industries we serve and his desire to ensure customers always have consistent and impactful experiences make him a natural fit for SurgeX's mission: to support the success and satisfaction of our clients and their businesses."

Alley's enthusiasm for the AV space started in high school, where he spent summers as a temporary installer for CCS Denver in service of the increased education installation schedule program. From there, he spent several years developing sales, management and nationally recognized customer service skills, ultimately guiding him back to the AV industry as an account manager for Almo Professional A/V on the national business team. In less than six months, Alley was promoted to a full outside sales position and, during his five-year tenure at Almo Professional A/V, further promoted to a senior account manager where he oversaw the territory with the highest growth during the pandemic.

Over the course of his multifaceted professional career in distribution and service, he has nurtured and maintained relationships with dealers, rep firms, distributors and manufacturers from hundreds of organizations across nearly all angles of the AV industry.

"The AV industry has fascinated me for over a decade," Alley said. "In that time, I've learned that power lays at the heart of any installation and SurgeX is the undisputed leader when it comes to advanced power protection. In my new role, I look forward to enriching the relationships we have with current partners and supporting new customers as they explore the power solutions best for their unique business goals and requirements."