Sharp Imaging and Information Company of America (SIICA) has announced that Matt Petry has been appointed to senior vice president of Sharp Business Systems (SBS), SIICA's direct sales and service operations. He reports directly to SIICA President and CEO Mike Marusic and is responsible for all aspects of the direct sales business for SIICA. Petry steps into the position as Joe O'Malley retires after a noteworthy career at Sharp and other office technology leadership roles.

Petry joined SBS in April 2025 as vice president of the West Region. With a strong leadership background across finance, sales and general management, his approach to driving results has expanded the organization's presence in the market while deepening relationships with existing clients.

"The company with the best people at all levels and proper focus on strategic success will always find a way to win," Petry said. "It's this mentality that brought me back to the industry and was undeniable within Sharp. We have amazing people and a robust product and services portfolio as well as a road map that is aligned with clients' needs. I look forward to collaborating and empowering at all levels to drive long-term success for our employees, clients and partners."

Petry's new role comes on the heels of invaluable leadership from O'Malley, who has been with Sharp since 2021. Under O'Malley's direction, SBS was named to CRN's Managed Service Providers 500 List in the Elite 150 category. He was also selected as a 2022 NJBIZ ICON Award Honoree during his tenure with Sharp.

 "We're grateful for Joe's commitment during his five years with Sharp," Marusic said. "His way of connecting with everyone in the organization has always been deeply appreciated. We are excited for our next phase of accelerated growth under Matt's guidance. He has already fostered strong results since his first days at Sharp, and we remain confident that he will build on that momentum into the future, thanks to his incredible work and dedication."

Petry officially stepped into the role of senior vice president on Jan. 1, 2026.