SAS has signed a global agreement to make TD SYNNEX its primary global distributor for SAS solution-provider partners. It is the first time that SAS will bring its extensive suite of AI and analytics software, including the SAS Viya cloud platform, to select customers across much of the Americas, Europe and Asia through a two-tier channel distribution model.

"Partnering with TD SYNNEX is a strong move for the future of SAS and should help them scale, grow and expand their reach," said Paul Edwards, director of software channels and ecosystems, IDC. "TD SYNNEX has the potential to boost SAS' indirect channel strategy."

TD SYNNEX continues to make significant investments in high-growth technologies like data, AI and IoT to provide partners access to expertise, aggregated solutions and business enablement to create data-driven outcomes. SAS' expansive partner ecosystem, industry-tailored offerings and continued innovation complement TD SYNNEX's broad worldwide network and vertical skill sets.

"Embracing distribution and elevating our partnerships through indirect channels is an important part of our growth strategy," said John Carey, vice president of global channels, SAS. "Our new agreement with TD SYNNEX will help us improve scalability, reach untapped markets and deliver results for our customers alongside our valued SAS partners."

Under the new agreement, resellers of SAS solutions will benefit from an enhanced experience through TD SYNNEX that gives them access to additional expertise, dedicated regional presences and expanded reach in new markets. The distribution model will enable these partners to focus on growing their businesses with SAS and optimizing customer experiences.

"TD SYNNEX is committed to providing our partners with tools that unlock the potential of the IT ecosystem and have a tremendous focus on providing solutions that leverage data to drive intelligence," said Clay Davis, vice president of global data, AI and IoT solutions, TD SYNNEX. "We are excited to support SAS growth through our global reach in the channel while enabling our partners to adopt new AI and analytics capabilities in support of our commitment to being the destination for AI solutions across the technology business partner ecosystem."