Ricoh & Brother Form Strategic Alliance to Offer a More Comprehensive Portfolio of Print Solutions
Ricoh & Brother Form Strategic Alliance to Offer a More Comprehensive Portfolio of Print Solutions
Ricoh USA Inc. and Brother International Corp. have announced the companies have entered into a strategic alliance in the United States that jointly provides a comprehensive portfolio of A4 office print solutions.
"At a time when companies are faced with evolving business requirements and the need to do more with less, Ricoh found in Brother the perfect ally to bring our customers more cost-effective, secure print solutions that seamlessly integrate within existing print infrastructures," said Scott Dabice, vice president of commercial strategy and operations, Ricoh North America. "This is a win for businesses operating in hybrid and space-constrained locations, as modern A4 devices have become more capable of meeting business needs for document imaging and workflow management. Through this agreement with Brother, we are excited to now add their line of business-class A4 MFPs and printers, the Workhorse Series, to complement our robust office portfolio to meet the needs of our customers and dealer partners."
Driven by the ongoing proliferation of hybrid and remote workplaces that require more compact print devices in decentralized setups, Ricoh will add the Brother Workhorse Series — including all-in-one desktop and single-function printers, such as the Brother MFC-L6915DW and Brother HL-L6415DW — to complement and expand its A4 portfolio, which includes award-winning models like the RICOH IM C320F and RICOH P C375. With the combined power of Ricoh and Brother in its A4 print portfolio, Ricoh will create more opportunities for businesses of all sizes to acquire affordable, high-quality imaging devices that seamlessly integrate with digital workflows, and offer mobile and cloud solutions to accommodate flexible work environments. The expanded portfolio will add new, increased options for document-intensive health-care, legal, financial and retail organizations to manage their complete print environments through a single vendor, using a common print management platform.
"Brother is proud to join forces with Ricoh in this strategic alliance to deliver our proven A4 print solutions as part of Ricoh’s robust portfolio," said Fernando Maroniene, senior director of product marketing, SMB, Brother International Corp. "This collaboration reinforces our shared commitment to innovation and customer value, enabling us to meet the evolving demands of today’s dynamic work environments. By combining Ricoh’s extensive reach and service capabilities with Brother’s reliable and efficient print technology, we are creating new opportunities to better serve business customers with greater choice, performance and flexibility."