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March 17 BTA Webinar to Focus on Keys to Future-Proofing Your Business

March 17 BTA Webinar to Focus on Keys to Future-Proofing Your Business

The 190th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, March 17. The webinar, "Four Keys to Future-Proofing Your Business," will be presented by Brad Roderick of TonerCycle/InkCycle. The webinar will be sponsored by Atomic8Ball.

As extreme as the COVID-19 pandemic has been as a disruptor, it is certainly not the first major business disruption, nor will it be the last. Focus on thriving and not just surviving. Unlock the full potential of your company regardless of market conditions, technology changes, new variants or other disruptors. This webinar is essential for any dealership owner, principal or leader who needs to maximize his (or her) company's current and future value without resorting to crystal-ball gazing, huge investments in new, unproven solutions or risky pivots. Do not miss this important webinar covering the four keys to future-proofing your business.

Roderick is executive vice president at TonerCycle/InkCycle, a 30-year channel veteran, recognized speaker and writer. He is a Ziglar Legacy Certified instructor and speaker. During this webinar, Roderick will not be talking about any products or services, but rather focusing on what it will take to move the needle for you and your company.

For more information or to register, visit

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