BTA member LDI Color ToolBox has announced it has changed its name to LDI Connect to better represent the company now and into the future and, more importantly, what it means to its clients.

When LDI and The Color ToolBox launched in late October 1999, the focus was on providing the most reliable and highest quality copy, scan, send, print and color graphics capabilities available in the industry.

Over the past 20-plus years, LDI has grown into a full-service business technology company, adding managed IT, professional audiovisual, document workflow, cloud communications, security and many more business technology solutions that become more connected every day. Until now, the LDI Connect brand has been reserved for the company's managed IT services practice, but in today’s environment, the name LDI Connect more accurately defines the strategy, focus and future direction of the entire organization.

The investments made in LDI Connect will continue to help businesses sustain themselves and grow, regardless of their industry or decisions to remain in a remote or hybrid work environment.

Beginning Jan. 3rd, LDI Connect will be launching a series of campaigns to inform its clients on how to connect to each other, and how to connect and leverage their core office technologies to solve simple and complex business challenges.

While the company's logo may be changing, its core values and commitment to its clients, partners and community remain the highest priority.