Konica Minolta Business Solutions U.S.A. Inc. has announced the appointment of Adam Pritchett, CEO of BTA member Pacific Office Automation (POA), to its Dealer Advisory Council (DAC), effective July 1.

Pritchett has played a key role in POA's growth and regional expansion for more than 21 years. Most recently, as regional vice president of the Southwest region, he led the market's growth from just $1 million to more than $100 million in annual revenue. Pritchett's leadership, strategic insight and deep understanding of customer needs have made him an integral part of POA's continued success and a respected voice within the industry.

"Adam brings a wealth of experience in sales and operations, and his insights will be incredibly valuable as we continually refine our programs and strengthen how we support our dealer network," said Laura Blackmer, president of dealer sales, Konica Minolta. "Since stepping into his leadership role at POA last October, we've been eager to engage him in this new capacity. His participation on the council not only reinforces our successful, longstanding partnership, it ensures that the voice of a large, national dealer is well represented as we shape future strategies."

POA has been helping organizations streamline operations and increase productivity since 1976. With a comprehensive portfolio that includes managed print services, intelligent information management, IT services and advanced print technology, POA works closely with Konica Minolta to provide scalable, secure and forward-thinking solutions. The companies share a common vision: delivering innovative, customer-focused technology solutions that drive real business results. The partnership is built on mutual trust, a commitment to service excellence and a shared passion for helping customers adapt and thrive in an ever-evolving digital landscape.

"Our partnership with Konica Minolta is built on a shared commitment to putting the customer experience first, and joining the Dealer Advisory Council is a great opportunity to deepen that collaboration while helping to shape the future of our industry," Pritchett said. "I was inspired to join this group for the opportunity to contribute to the strategic dialog around evolving customer needs, emerging technologies and shifting market dynamics. My goal is to bring actionable insights to the table that strengthen our collective impact and ensure the partnership between dealers and Konica Minolta remains one of the strongest in the industry."

The DAC, composed of a diverse mix of small, medium and large independent dealers, serves as a vital liaison between Konica Minolta and its broader dealer community. Acting as the "voice of the dealer," the council provides ongoing input on education, sales support, pricing and more. This collaboration ensures Konica Minolta remains responsive to dealer needs, enhances its programs and promotions and strengthens relationships across its network in a rapidly evolving industry landscape.

Pritchett will join Konica Minolta's 12-member DAC in person for the first time this November during The ANNIKA driven by Gainbridge at Pelican event in Belleair, Florida. In the meantime, he will regularly participate in calls that allow Konica Minolta to share early insights, gather feedback and receive guidance on how upcoming announcements may impact dealers.