Katun Corp. has announced that Chenyi Chiu has been appointed chief executive officer effective immediately.

Since joining Katun as chief strategy officer (CSO) in September 2024, Chenyi has consistently demonstrated exceptional strategic insight, collaborative leadership and a deep commitment to driving Katun's continued growth and transformation. With extensive experience in strategy development, operational excellence and global business expansion, Chenyi has played a pivotal role in shaping the company's long-term vision.

As CEO, Chenyi will lead strategic initiatives focused on business growth and the expansion of Katun's product portfolio. His business acumen and collaborative spirit make him the ideal leader to guide the company, while facilitating open dialogue, and ensuring that Katun remains agile and competitive in a rapidly changing marketplace.

"I am honored to lead Katun into its next phase of growth and evolution," Chiu said. "As CEO, I am committed to building on Katun's strong legacy while advancing innovation, growth and collaboration. Supported by the expertise of our global team, Katun will continue to deliver exceptional value and partnership to our dealers and their customers."

Katun's former CEO, Kuoying Wang, was appointed chairman of General Plastic Industrial Co. Ltd (GPI), Katun's parent company in July 2025. Alongside this new appointment, he continues to serve as chairman of Katun, a position he has held since April 2021.

In other news, Katun Corp. has announced the launch of the Katalyst Rewards Program.

Katalyst Rewards is a new sales incentive initiative designed to reward authorized Arivia MFP dealers for their continued commitment and sales success. The program is open to all authorized Arivia MFP dealers in the U.S., providing sales teams and dealer managers with cash rewards for every qualifying Arivia MFP sale.

All Arivia MFP models are eligible under the program, making it easy for participating dealers to benefit from their existing sales pipelines and new sales opportunities. Participants will receive rewards via a VISA-branded debit card, which can be easily claimed through Katun's Katalyst Partner Portal.

"We're thrilled to introduce the Katalyst Rewards Program," said Kay Fernandez, vice president of global marketing, Katun. "This initiative demonstrates our commitment to supporting our dealer network with real, tangible incentives that drive performance and build loyalty. Our dealer partners are the backbone of our success and this program is one way that we're acknowledging their partnership."