The 217th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, June 5. The webinar, "Crafting an Origin Story That Builds Value & Differentiation," will be presented by Derek Shebby, founder of Modern Sales Training.

Contested deals often come down to price — but do they have to? Join Shebby for a powerful webinar where he shares proven value-building tactics that turn your everyday deals into high-profit wins. Want to boost your GP? Don't miss this webinar.

Shebby, founder of Modern Sales Training, spent 17 years as a top sales executive and sales director with Mr. Copy (MRC)/Xerox in San Diego, California. MRC was the largest Xerox agent in the nation before being acquired by Global  Imaging Systems in 2009. During his tenure, Shebby oversaw the performance and development of hundreds of salespeople and sales leaders across the state. Specializing in the entire sales process, he helped grow MRC from $40 million to more than $100 million in annual revenue (30 to 500 employees). Since 2020, Shebby has coached dealership sales managers, vice presidents and presidents to sales growth and profitability by implementing proven industry strategies and modern sales leadership processes. He also runs a sales boot camp that is being utilized by the top dealers in the country and has a Building Value Training Series that helps reps of all tenures gain more profit and income in their deals. Shebby has exclusive sales trainings for BTA members at www.modernsalestraining.com/BTA.

Click here to register.