The 202nd webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, July 20. The webinar, "Demystifying AI; Practical Insights for Business Use & Safety," will be led by West McDonald, owner of West McDonald Co.

Are you feeling overwhelmed by the vast and ever-evolving world of artificial intelligence (AI)? This webinar, led by industry thought-leader McDonald, will help demystify the landscape and provide practical insights and tools for leveraging AI to drive business growth, while also maintaining the integrity of intellectual property (IP) and protecting customer data. As AI becomes more prevalent, there is an increased importance on setting clear professional guidelines for acceptable AI use within organizations.

By the end of the webinar, attendees will have a solid understanding of the potential of generative AI for business use, as well as the tools and strategies needed to start using AI responsibly in their own organizations. They will also be equipped with the necessary knowledge to safeguard IP, protect customer data and promote ethical AI usage.

In this webinar, attendees will:

1. Get a better understanding of the potential of AI and how it can be used to drive business growth, while protecting IP and customer data
2. Learn about current and upcoming AI tool sets and how to choose the right ones for their organizations
3. Discover real-world examples of companies that have successfully leveraged AI to drive marketing, customer support and sales while adhering to professional guidelines for AI usage
4. Engage in discussions on developing and implementing guidelines for acceptable AI use within organizations
5. Walk away with practical tips, strategies and guidelines for implementing AI responsibly in your own organization

With nearly 20 years of experience in the office technology industry, McDonald is passionate about supporting colleagues and partners in their quests for growth, innovation and data security. He excels in guiding businesses through business process automation, channel convergence, generative AI applications and responsible AI use. As chief noise maker at Tigerpaw Software and founder of West McDonald Co., McDonald has made a significant impact on the industry. As well as being a proud BTA member, he also serves as president of the Managed Print Services Association (MPSA) and coordinator of the AI Explorers group and newsletter. A respected speaker and passionate teacher, McDonald shares his knack for innovation, growth and data protection, and fosters a spirit of learning and business excellence.

For more information or to register, visit www.bta.org/BuildingMyBusiness.