The 219th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Jan. 22. The webinar, "How To Build a Lead Generation Machine on LinkedIn," will be presented by Troy Harrison, sales management coach and sales trainer at Troy Harrison & Associates.

If you are not getting results from LinkedIn, you are probably doing it wrong. How do I know? Because I did it wrong for many years, and I was as frustrated as you probably are. Over the last couple of years, I have figured out how to build a lead generation machine on LinkedIn. It works reliably — if you do. I am Troy Harrison, the Sales Navigator, and in this BTA webinar, I'm going to show you my four-point plan for generating leads on LinkedIn.

You will learn how to:

• Build the Room — How to strategically connect with your ideal prospects so you are building an audience of qualified buyers, not just accumulating random connections.
• Engage the Room — How to use thoughtful commenting and engagement to build visibility and credibility with prospects before you ever ask for a meeting.
• Provoke the Room — How to create compelling content that sparks conversations, demonstrates expertise and makes prospects want to reach out to you.
• Give Everyone in the Room an Opportunity to Raise Their Hands — How to use webinars and other calls-to-action to identify prospects who are ready to engage and convert passive connections into active conversations.

Troy Harrison is the author of "Sell Like You Mean It" and "The Pocket Sales Manager." He helps companies navigate the elements of sales on their journeys to success. To schedule a free 45-minute Sales Strategy Review, call (913) 645-3603 or email troy@troyharrison.com.

Click here to register.