Image Star has announced the launch of Capsul, a new brand of everyday office essentials. Capsul offers IT peripheral solutions that combine high performance, accessible technology and exceptional value. Capul's Essential Innovation philosophy gives you everything you need and nothing you don't — stripping away unnecessary cost and making high-performance technology accessible to everyone. Starting with a complete line of A4 monochrome printers, Capsul is revolutionizing the way resellers approach the small office/home office (SOHO) segment.

A house brand exclusively distributed through Image Star, Capsul reengineers the reseller value equation for SOHO print. With the rise of remote work, SOHO is one of the fastest growing segments of print, but many print resellers do not have an effective SOHO solution. Instead of overengineering equipment for enterprise, Capsul packs the capability everyday users need in a beautifully intuitive design and compact form factor. This focus on simplicity comes with serious value advantages. Capsul was engineered to offer the best value price point in laser print on both hardware and cost per print. Even better, Capsul puts more margin in the reseller's pocket without the heavy overhead burden of a traditional OEM.

Capsul was designed for the reseller channel. Capul's channel pricing structure balances competitive pricing to win share and value preservation to reward channel partners. Resellers interested in an additional recurring revenue stream can sign on as authorized service providers. Regardless of experience level, Capsul offers rich sales, marketing and technical support resources to propel the channel's success. Resellers can tap all these resources and more through their existing distribution relationship with Image Star. Capsul is now eligible for favored Image Star value-added services like rapid drop ship, co-sell and co-marketing, custom RFP support and Suite Fleet MPS.

"Our goal is to maximize value for our resellers and their end users," said Philip Crean, chief commercial officer, Image Star. "With Capsul, we strip out the big brand markup to make technology accessible to everyone at the best price. In countless other industries, house brands are an effective vehicle for delivering high-quality basics with tremendous value. But, so far, IT hardware has lagged in this trend and we believe the industry is overdue. Capsul is a natural evolution of our strategy to support resellers across IT hardware categories."

Capsul is now available to Image Star resellers, with a starting lineup of A4 monochrome printers and MFPs in 33 ppm and 40 ppm variants. With devices in stock and ready to ship, Capsul and Image Star are ready to support resellers' next SOHO opportunity.