First Citizens Bank has announced the appointment of Michelle Draper to chief marketing officer (CMO). Most recently, she served as chief marketing and sales strategy officer of Silicon Valley Bank (SVB), a division of First Citizens Bank.

In her role serving the First Citizens enterprise, Draper leads a marketing organization nationwide dedicated to building on the company's customer-centric vision that delivers solutions, experiences and capabilities based on customers' needs.

She brings more than three decades of marketing leadership with a proven track record of growing market share, brand leadership and building customer and stakeholder loyalty to her new role. While serving as chief marketing and strategy officer for SVB between 2013-2023, she led critical initiatives that advanced the company's mission to increase the probability of its clients' success. Understanding the unique needs of the global innovation economy, Draper strengthened SVB's client experience capabilities by building teams focused on strategy alignment, experience design and customer insights.

"Michelle has a long career in financial services and has been instrumental to SVB's success for more than a decade, leading global marketing and strategy initiatives," said Jeff Ward, chief strategy officer, First Citizens Bank. "Michelle's laser focus on the customer will support First Citizens' drive toward our long-term goals and will advance our vision to further strengthen our brand and reputation with clients and prospects seeking the financial solutions we deliver."

First Citizens Bank has served personal, business, commercial and wealth clients in building financial strength for more than 125 years. Following its recent acquisitions of SVB in 2023 and CIT in 2022, First Citizens has grown while continuing its legacy of strength, stability and long-term thinking that has spanned generations.

"As First Citizens continues to grow, I look forward to strengthening our position as a company known for client-centricity and our unique ability to serve our clients at every stage of their personal, business or entrepreneurial journeys," Draper said.

Before joining SVB, she spent nearly two decades at Charles Schwab as the company grew from 3,000 to 14,000 employees. As a member of the senior management team responsible for business-to-business enterprises, Draper oversaw a range of functions from advertising to brand management and client communications. She also served as a director of investor services segment marketing, and vice president of advisor services marketing programs, developing marketing strategies for both the retail and institutional sides of the business.