The ninth webinar in BTA's Diversifying My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, Feb. 7. The webinar, "How to Hire Top Performers & Drive More Revenue," will be moderated by Stephen Brennan, CRO and co-founder, and Madhav Mehta, vice president of growth and partnerships at Workwolf.

Do you find yourself grappling with hiring headaches? If you own a business, you know how frustrating it can be to have to sift through hundreds of résumés, then have to invest more time for interviews, only to realize later that you've chosen the wrong candidate.

Bad hires waste months of your time that could have been better spent with your top producers.

In this webinar, Brennan and Mehta will showcase how Workwolf assesses the traits of your best people, then automatically screens for these traits in all your applicants. The result: If you get 100 résumés, Workwolf will show you which five you need to look at.

If you want to learn how to take the risk out of hiring and would like to have stronger producers on your teams, join Workwolf for the Feb. 7 webinar.

Brennan is an entrepreneur with more than 20 years of experience in both technology sales and managed services, driving revenue growth with a strong emphasis on profitability. His entrepreneurial background includes owning and running Xerox Canada's largest sales agency (Hub technology Group) for 15 years, followed by a successful exit. Brennan's focus has been in driving market expansion in intensely competitive market sectors through developing a strong core and planning and implementing sales and marketing strategies that align with current and future market trends, business objectives and customer requirements. He is the CRO and co-founder of Workwolf and the CEO of Magnus Recruitment Solutions.

Mehta, vice president of growth and partnerships at Workwolf, is an award-winning business leader with a 10-plus-year successful track record in revenue streams, business development and change management while exceeding sales targets to boost company profitability. He has extensive experience in selling, having demonstrated ability in developing effective sales strategies, multichannel sales distribution streams and top-performing sales teams. Mehta is adept at recruiting, hiring and coaching sales teams and building marketing campaigns while leading digital transformation. With strong interpersonal skills and ability to collaborate with colleagues, he has hosted team training sessions, motivated team members and built lasting relationships with various stakeholders.

Panelist:

Mark Hirte is president of The AOS Group. He joined the company — a leader in office optimization and managed print services (MPS), telecom, internet and web hosting, as well as a supplies provider — in 2007. Hirte manages a team that is striving to build relationships and create sales opportunities within an existing customer base while working diligently to grow market share in competitive accounts within their geography. He is passionate about helping local businesses with average technology to automate manual processes, simplify workflows, secure data and control costs. Hirte has served as president since 2021.

For more information or to register, visit www.bta.org/DiversifyingMyBusiness.