Epson America has announced its newest color printer for business, the WorkForce Pro WF-C4310. Designed for reliability and reduced downtime, the WF-C4310 is ideal for virtually any work environment that requires a simple solution for everyday business printing. Powered by PrecisionCore Heat-Free technology, it is engineered for high-precision printing and has the lowest power consumption in its class.

The WF-C4310 has an impressive recommended monthly page volume (MPV) of up to 1,600 pages and print speeds of 21 black/11 color ISO pages per minute (ppm) with a fast first page out. With its compact design, the WF-C4310 can fit into small or tight spaces, making it an ideal choice for almost any setting — especially those with limited desk, back-office or counter space.

"The WF-C4310 is a great fit for small businesses and offices with multiple users that need an easy-to-use color printer," said Madison Phillips, product manager, Epson America Inc. "Businesses such as retail, government agencies, hospitality and corporate offices will appreciate that the WF-C4310 can keep up with high-volume demand."

With the latest in wireless security and connectivity, including built-in wireless, Wi-Fi Direct and Ethernet networking, the WF-C4310 is designed for easy setup and use. The WF-C4310 uses DURABrite Ultra instant-dry pigment inks for professional-quality prints with sharp text. It comes with a standard two-year limited warranty and product protection businesses can count on.

The Epson WorkForce Pro WF-C4310 color printer is now available through authorized BusinessFirst dealers.

In other news, Epson has announced it earned three coveted PRINTING United Alliance 2022 Pinnacle Product Awards, with the new SureColor P8570D and SureColor F6470H earning recognitions in "Roll-to-Roll Aqueous (Under 80 inches)," and "Roll-to-Roll Dye-Sublimation on Metal," categories, respectfully. Additionally, the SureColor F10070 received recognition for the third year in a row in the "Roll-to-Roll Dye-Sublimation on Textile ($50K-$100K)" category. This is the SureColor F-Series line's eighth consecutive year earning the industry award.

"At Epson, we pride ourselves on manufacturing purpose-built solutions designed to address customer needs and create outstanding, sellable output," said Reed Hecht, group product manager for professional imaging, Epson America Inc. "By implementing customer feedback directly into new models, we are able to engineer reliable, quality output equipment that meets customer and industry needs. It's an honor to continue to receive the recognition as it underscores the hard work and dedication of our entire team — from design to engineering and distribution — to ensure the best products are available to our customers."

Open to all PRINTING United Alliance supplier members, the Pinnacle Product Award competition evaluates products that are, or will be, available for sale in 2022. A panel of judges from across the printing industry evaluated the annual contest's 160-plus entries in more than 58 categories spanning analog, digital, output and non-output technologies. Output devices are judged based on reports generated by measuring color charts and then comparing to industry specifications.

"This is the only competition I know of that reports on the percentage of Adobe RGB a printer can hit," said Dawn Nye, program manager, Pinnacle Awards, PRINTING United Alliance. "Some of the categories were decided by tenths of a point — so fierce was the competition this year. The Pinnacle Product Award competition represents the best of the best among commercial hardware. Congratulations to Epson on its three wins."