BTA member Document Solutions Inc. (DSI) has announced its upcoming 3rd Annual March to the Madness Tech Show x NCAA Watch Party, taking place March 19, 2026, at DSI's Albuquerque, New Mexico, headquarters. The event blends live NCAA tournament viewing with a high-impact technology showcase designed to drive engagement and sales within the office technology and managed services space.

March to the Madness brings together business decision-makers from education, government, health care, SMB and enterprise organizations into the DSI Showroom for a full day of:

• Food, cocktails and networking
• Live technology demos
• Business productivity breakout workshops
• Exclusive promos
• Raffle prizes and more

Manufacturers and technology partners will showcase print, managed IT, interactive displays, video walls, workflow automation software solutions and more in a hands-on environment built to accelerate pipeline movement.

"Our event drives sales in a fun, pressure-free environment that we’ve found incredibly effective," said Jocelyn Gorman, president, DSI. "By combining community, technology and experience, we create meaningful engagement that translates into real business."

Last year’s event welcomed more than 300 attendees and generated nearly $2 million in closed business, earning coverage across industry media. The 2026 event will feature structured sponsorship tiers, breakout opportunities, product demonstrations and integrated pre- and post-event marketing exposure for participating manufacturers.

The event is open to business leaders and IT decision-makers evaluating office technology, managed services and digital transformation strategies for the year ahead.