BadgePass has announced Robbie Jefcoat has been recognized as one of the Security Industry Association's (SIA's) 25 on the Rise leaders.

Jefcoat walked into BadgePass fresh out of college more than 12 years ago and he has been making waves ever since. From day one, he has been all about one thing: helping partners and customers succeed (𝘢𝘯𝘥 𝘩𝘢𝘷𝘪𝘯𝘨 𝘧𝘶𝘯 𝘸𝘩𝘪𝘭𝘦 𝘥𝘰𝘪𝘯𝘨 𝘪𝘵). Over the years, Jefcoat's worn just about every hat you can imagine, but his true passion has always been people — leading them, supporting them and finding creative ways to make their lives easier.

Now, as director of customer success, Jefcoat oversees BadgePass's customer success, marketing and VIP Partner support teams. He is the guy who is always thinking outside the box, bringing big ideas to the table, and pushing the company's employees to deliver experiences that actually matter. Positivity is Jefcoat's superpower; he lifts everyone around him, from coworkers to partners to customers.

Ask anyone who knows Jefcoat, and they will tell you his energy is contagious. He does not just drive success; he builds it, shares it and makes sure everyone around him wins too.