Diversification isn't just about adding new products — it is about transforming one or more parts of your business model. In this webinar, Leahy and Woolfolk will explore how forward-thinking dealers are shifting from print hardware sales to implementing additional recurring revenue models.

Learn how to lead with a monthly payment, build consultative sales teams and align your operations to support a broader portfolio of services. They will unpack the cultural, structural and talent-related shifts required to thrive in today's evolving tech landscape — and show you how to turn diversification into a sustainable growth engine.

Leahy joined GreatAmerica in 2008 and has held various positions including senior credit analyst, vendor operations leader, vice president of sales and, most recently, was managing director for the Office Equipment Group, responsible for sales, sales support and marketing initiatives across the unit. In his current role as general manager for the Office Equipment Group, Leahy is responsible for the vision, business strategy, culture and overall economic performance for the unit. He holds a bachelor of arts in finance from the University of Northern Iowa.

Woolfolk is the CEO of DOCUmation and focuses on the operations of the business. He is at the intersection of finance, human resources, information technology and relationship management. Woolfolk is solutions-driven and ensures DOCUmation always provides the best innovative technology to its customers. He joined DOCUmation after earning his political science degree from Abilene Christian University in 2010. Woolfolk started as a business analyst, worked his way up to director of managed IT, and later took on the role of co-president alongside his brother, Hunter Woolfolk, in 2017. He has learned many lessons from both the employees and the customers since joining, and it inspires Woolfolk to come to work with his best foot forward. He is motivated by the employees' shared dedication to providing quality service and excellence, and Woolfolk passionately encourages employee growth and success. He values consistency, commitment and quality. Innovation is also at the core of Woolfolk's values, and it is one factor that makes DOCUmation unique. The company embraces changing technology and extends its innovation to clients through its products, solutions and service. Woolfolk finds gratitude in using technology to empower customers to be the best that they can be. He believes there are no shortcuts to quality, but rather using tools and resources to get it done the right way. When Woolfolk is not operating DOCUmation, he is supporting social services, nonprofits and encouraging employees to get involved in the community.

For more information or to register, visit www.bta.org/DiversifyingMyBusiness.