Description

The Go-to-Market Mastery online workshop, led by Dominic Pontrelli of Pontrelli Marketing, is designed to help office technology dealers build and execute a winning go-to-market (GTM) strategy that drives sustainable revenue growth. Participants will learn how to identify high-value target markets, define their unique value propositions, and align marketing and sales efforts to maximize impact. Through a structured five-week approach, the program walks attendees through every stage of GTM planning — from strategy creation and customer segmentation to the development of a marketing plan to support and enable sales efforts to the measurement of the performance of each campaign. Click here for more information.