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Capture the Magic 2024

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Capture the Magic 2024

6/17/2024 - 6/19/2024


BTA Member Dealers Receive 2-for-1 Registration! 

The Capture the Magic event, hosted by BTA West,
is open to dealers from across the country.


Schedule of Events

Click here to download a detailed schedule.

Monday, June 17
BTA member Advanced Office will host an opening night reception for dealers from 6 to 8 p.m. at its headquarters in Irvine, California. The evening will provide dealers with a unique opportunity to tour the dealership. Transportation will be provided.

Tuesday, June 18
The Capture the Magic event will begin at 7:30 a.m. with breakfast, followed by opening comments and the keynote address at 8:30 a.m. After the keynote, a break will be held, giving attendees a chance to visit with exhibiting sponsors and peers. Following the break, attendees can choose to attend one of three breakout sessions. Lunch will be held after the breakouts. After lunch, attendees will have more time to visit with the exhibitors, followed by the first main stage session and another break. The second main stage session will wrap up the educational portion of the first day.

A reception honoring Bob Goldberg, who will retire on June 30, will be held starting at 7 p.m. This special reception will allow dealers and vendors to pay tribute to Goldberg and thank him for his many years of loyal service to the office technology industry. The evening will also include a performance by The Rolling Stones tribute band, SATISFACTION. The group includes talented and experienced musicians who have played arena tours with Van Halen, ZZ Top, Motley Crew, Leonard Skynard and The Scorpions, to name a few. The band brings you the energy, flair and sounds of Mick Jagger, Keith Richards and The Rolling Stones like you have never experienced them before.

Wednesday, June 19
The second day will begin at 7:30 a.m. with breakfast, followed by opening comments and the third main stage session. A break, the last set of breakouts, and the final main stage session will follow. The event will conclude with closing comments and exhibitor prize drawings until 12:15 p.m.

Exhibiting Sponsors
Click here to become a sponsor.

Keynote Sponsor

Lunch Sponsor

Breaks Sponsor

Bob Goldberg Appreciation Reception Sponsors


Click here to become a sponsor.


Registration includes the Monday opening reception; Tuesday and Wednesday educational sessions; Tuesday breakfast, lunch and reception; and Wednesday breakfast.

Dealer Registration:
BTA Member 2-for-1 registration:
$199* (Non-member: $249 per person)

*BTA Member Dealers: Register at $199 and receive a second registration for one of your dealership's employees for free. The second person must be an employee and attend the educational sessions.

Vendor Registration:
Click here and select "Non-Exhibiting Vendor (members only)."

Hyatt Regency Huntington Beach
21500 Pacific Coast Highway
Huntington Beach, CA 92648 United States

To reserve your room, click here

Questions? Contact Valerie Briseno at (816) 303-4082.

Event Contact
Valerie Briseno
(800) 247-2176
Send Email
6/17/2024 - 6/19/2024
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