BTA IGNITE Orlando 2026
3/20/2026 - 3/21/2026
Description
BTA Member Dealers Receive 2-for-1 Registration!
Download the BTA Members App:
iOS • Android
Schedule of Events
Thursday, March 19
On March 19, BTA will host e-automate Elevate: A BTA Dealers Helping Dealers Best Practices Event (which includes registration to BTA IGNITE Orlando) for dealers who use e-automate. Learn more & register.
Friday, March 20
The BTA IGNITE Orlando event will begin at 9:30 a.m. with opening comments and the first main stage session, a manufacturer panel with insights from industry CEOs. After the panel, a break will be held, giving attendees time to visit with the exhibiting sponsors and their peers. Following the break, the second main stage session, a dealer panel on AI, will be held. Lunch will follow the dealer panel. After lunch, attendees can choose take part in one of three breakout sessions. After the breakouts another break will be held, followed by the second set of breakouts. The third main stage session — a dealer panel on company culture — will be held after the breakouts. A second set of breakouts will follow the panel, along with the final break of the day.
At 5 p.m., first-time BTA event attendees can meet in the Saybrook Room for a special reception, and from 6 to 8 p.m. the first day of BTA IGNITE Orlando will wrap up with cocktails and dinner at the Yacht Club Marina.
Saturday, March 21
The second day will begin at 8:30 a.m. with breakfast, followed by opening comments and sponsor presentations. A break with the exhibitors will follow. After the break, the final main-stage educational session — a keynote address by author and speaker Don Crawley — will be held. The event will conclude with closing comments and exhibitor prize drawings from 11:45 a.m. to noon.
Disney Tickets
At registration, dealers and vendors can purchase Disney theme park tickets for 20% off.
Dealers: Once you arrive at the park, show your proof of purchase through BTA Southeast and receive a $50 gift card (one per IGNITE dealer registrant only).
Exhibiting Sponsors
Reception Sponsor - Dinner | Reception Sponsor - Bar |
Breakfast Sponsor | Lunch Sponsor |
Breaks Sponsor |
Click here to become a sponsor.
Images
Registration includes the Friday and Saturday educational sessions; Friday lunch and reception; and Saturday breakfast.
Dealer Registration:
BTA Member 2-for-1 registration:
$199* (Non-member: $249 per person)
Additional attendee from the same member dealership:
$99 (Non-member: $209)
*BTA Member Dealers: Register at $199 and receive a second registration for one of your dealership's employees for free. The second person must be an employee and attend the educational sessions.
Spouse/Guest/Child: $79 per person
Vendor Registration:
Click here and select "Vendor Registrant (Not registered to exhibit)."
Discounted Disney tickets are available at registration to dealers only for only $50 until Feb. 20!
1700 Epcot Resorts Blvd.
Lake Buena Vista, FL 32830 United States
Room rate: $399+/night for single or double occupancy
Click here to reserve your room.