2025 BTA National Conference

2025 BTA National Conference
6/17/2025 - 6/19/2025
Description
BTA Member Dealers Receive 2-for-1 Registration!
The 2025 BTA National Conference is open to dealers from across the country.
#BTANational
Schedule of Events
Click here to download the full schedule when it becomes available.
Tuesday, June 17
The 2025 BTA National Conference will kick off at 5 p.m. on Tuesday, June 17, with a welcoming reception that will include tethered hot-air balloon rides and great opportunities for networking.
Wednesday, June 18
The second day of the conference will begin at 7:30 a.m. with breakfast, followed by opening comments and the first keynote address. After the keynote, a break will be held, giving attendees time to visit with the exhibiting sponsors and their peers. At 11 a.m., attendees can choose take part in one of three breakout sessions, or visit with the exhibitors. After the breakouts, lunch will be held until 1 p.m. After lunch, John Bruno, president and COO of Xerox Corp., will present the second keynote address. Following the second keynote, attendees will have more time to visit with exhibitors and their peers, followed by the second set of breakouts. After the breakouts, the educational portion of the day will wrap up with a dealer panel. To end the first day, attendees will enjoy a rodeo and food trucks from 6 to 9 p.m.
Thursday, June 19
The third day will begin at 7:30 a.m. with breakfast, followed by opening comments and exhibit time. At 9 a.m., the first main-stage educational session will be held, followed by additional exhibit time and the second main-stage session. The event will conclude with closing comments and exhibitor prize drawings until 11:45 a.m. On Thursday afternoon, attendees can choose to play a round of golf at the Tamaya's Twin Warriors Golf Club for an additional fee.
Exhibiting Sponsors
Rodeo & Keynote Sponsor![]() | Reception Sponsor![]() |
Keynote Sponsor![]() | Lunch Sponsor![]() |
Breaks Sponsor![]() |
Click here to become a sponsor.
Images




Registration includes the Tuesday welcoming reception; Wednesday and Thursday educational sessions; Wednesday breakfast, lunch, rodeo and dinner; and Thursday breakfast.
Dealer Registration:
BTA Member 2-for-1 registration:
$199* (Non-member: $249 per person)
Additional attendee from the same member dealership:
$99 (Non-member: $209)
*BTA Member Dealers: Register at $199 and receive a second registration for one of your dealership's employees for free. The second person must be an employee and attend the educational sessions.
Spouse/Guest/Child: $79 per person
Vendor Registration:
Click here and select "Vendor Registrant (Not registered to exhibit)."
1300 Tuyuna Trail
Santa Ana Pueblo, NM 87004 United States
Room rate: $279/night
Hotel Discount Deadline: May 20, 2025
To reserve your room, click here or call (505) 867-1234.