Go-To-Market Mastery

3:00 PM - 5:00 PM

The Go-to-Market Mastery online workshop is designed to help office technology dealers build and execute a winning go-to-market (GTM) strategy that drives sustainable revenue growth.

vCIO University

vCIOs of all experience levels will gain clarity of the role, understand the essential skills, learn the tools and tactics for each component, create actionable takeaways to bring back to the business, demonstrate competency in what they’ve learned via ...

ProFinance

Since 2001, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, MPS and MNS, the business has changed — and ProFinance has changed with it.

BTA 101: Dealer Member Orientation Call

2:00 PM - 2:30 PM

BTA 101 dealer member orientation Zoom calls are held monthly to introduce new members to the association, their member benefits and the BTA website.

Diversifying My Business Webinar: "Transform Your Business with NetSuite: How NetSuite Streamlines Operations & Financial Visibility for BTA Members"

3:00 PM - 4:00 PM

During this webinar, Plative and NetSuite representatives will explore how BTA members can transition from fragmented legacy systems to a unified cloud platform that connects sales, service, billing, finance and FSM in real time.

BTA IGNITE Orlando 2026

BTA IGNITE Orlando will be held March 20-21 at Disney's Yacht Club Resort in Orlando, Florida. Join BTA for great educational and networking opportunities.

Building My Business Webinar: "Easy Steps to Grow Your Software Sales"

3:00 PM - 4:00 PM

This webinar, led by Kristal Cook, founder of RockRoot, will discuss the hurdles office technology dealerships face when selling software and provide a tangible plan to overcome those obstacles.

FIX 3.0

11:00 AM - 2:00 PM

The online FIX: Cost Management For Service 3.0 workshop is an updated version of the original in-person FIX workshops developed for service managers.

ProFinance

Since 2001, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, MPS and MNS, the business has changed — and ProFinance has changed with it.

BTA IGNITE Kansas City 2026

Save the Date for BTA IGNITE Kansas City! Join BTA Sept. 1-3, 2026, at the Westin Crown Center in Kansas City, Missouri.

ProFinance

Since 2001, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, MPS and MNS, the business has changed — and ProFinance has changed with it.

Fall Colors Retreat 2026

Save the Date for the 2026 Fall Colors Retreat! Join Oct. 29-30, 2026, at the Omni Grove Park Inn in Asheville, North Carolina.