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Go-To-Market Mastery

March 3, 2026 3:00 PM - March 31, 2026 5:00 PM (EST)

Description

The Go-to-Market Mastery online workshop, led by Dominic Pontrelli of Pontrelli Marketing, is designed to help office technology dealers build and execute a winning go-to-market (GTM) strategy that drives sustainable revenue growth. Participants will learn how to identify high-value target markets, define their unique value propositions, and align marketing and sales efforts to maximize impact. Through a structured five-week approach, the program walks attendees through every stage of GTM planning — from strategy creation and customer segmentation to the development of a marketing plan to support and enable sales efforts to the measurement of the performance of each campaign. Click here for more information.

Time

3 p.m. Eastern, March 3, 2026 (Classes will be held at 3 p.m. Eastern every Tuesday for five weeks — March 3, 10, 17, 24 and 31)

Location

3 p.m. Eastern, March 3, 2026 (Classes will be held at 3 p.m. Eastern every Tuesday for five weeks — March 3, 10, 17, 24 and 31)
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Contact Information

Business Technology Association
Name: Valerie Briseno
Phone: (816) 303-4082
Email: valerie@bta.org
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